Please read her about page Opens in new window to understand why – Ling ROCKS.)Ī UI that rocks is a UI that doesn’t make your users think. (And I actually do mean it – Ling is an extraordinary person and a genius business woman. Not all of us are blessed with the same kind of brazen genius. It’s also fair to say that it’s actually easier to design a user interface that makes sense, rather than recreate the same kind of magic of Ling’s website. When the details are the main feature, our brain goes into cognitive overload and we don’t like it. This is mainly because our brain tends to perceive scenes as a whole first, and identify details later. So without going too much into detail, this user interface is not very easy to use. Grid with cars names and short descriptions on Ling’s Cars website: very colourful and as such quite distracting. For example the pink titles for the cars, which I assumed were for Spanish cars, but in fact they are not because the Fiat Spider is Italian. There are also elements that we try and interpret as belonging to the same group because they share a colour. It’s made of too many details, and we don’t know what to look at. I’ll spare you the soul searching – The main problem with the design of this website is that there is too much going on. What would you say the worst thing about this website is? I do take my hat off to Ling for having built a thriving business with this website – which, I think we’d all agree, in design terms is a gallery of laughs – and a real slap in the face of all of us design snobs. Now would you say that this website’s User Interface rocks? Well in a way I’d say that it does. Please do visit to experience the full Ling treatment – it’s worth it, I promise. It’s got EVERYTHING that *shouldn’t* be on a website. It’s got animations, it’s got music, it’s got drop shadows and fluorescent colours. This legendary website, Ling’s Cars Opens in new window, has been topping the charts of the Worst Website Ever for probably over a decade. Let’s get started with this famous – or should I say infamous – site. Always good to start with a crowd pleaser. Or watch the video of the talk that Piccia gave at WordCamp London 2018 Opens in new window, if you prefer that. Read on, to find out how to massively improve your designs just by learning a few basic Gestalt principles. This post, which is also a talk, shows you how using Gestalt psychology for web design can make all the difference between a UI that rocks, and one that sucks. This article was originally posted on the Design for Geeks website: a project I have now archived.
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